THE SKIN DEEP CO. ARE SIMPLIFYING SKINCARE AND IT'S AS EASY AS 1, 2, 3…
Skincare is one of the biggest and most profitable of the cosmetic sub-industries, turning over billions each year. But how many of the skincare products on the shelves are worthwhile and do you really need all of them let alone knowing what they're for? With life busier than ever, do you have time to use several products before you even start applying make-up? The Skin Deep Co. breaks down skincare into 3 easy steps. A morning and night moisturiser, daily face-wash and a weekly detoxifying face mask, that's it!
THE SKIN DEEP CO.
The main focus of The Skin Deep Co. is to simplify skincare routines for people who don’t have much time but still want to look after their skin, condensing the routine into three steps with three products.
A clean, fuss-free, straight to the point packaging design ,colour coded for each of the three steps allows a ‘bleary-eyed in the morning’ or ‘face-plant the pillow after a long day’ customer to be done in minutes, happy in the knowledge that they’re caring for their skin.
Predominantly focused at targeting the young-adult market but not restrictive to that demographic, the brand also had to appear affordable but not cheap, knowing that not all young-professionals have the cash to splash on expensive brands.
Core Role:
Branding
Packaging
Web Design
Social Media
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Software:
Adobe Illustrator
Adobe Photoshop
