A MARKET-LEADING ESTATE AGENT NEEDS A MARKET-LEADING IDENTITY, SO THAT'S WHAT WE GAVE IT.
DB Roberts Estate Agents is now over 50 years old with 8 branches in Shropshire, Staffordshire and the West Midlands. Continually striving for excellence, their innovative approach to selling and letting properties makes them the stand-out choice amongst the other local agents.
DB ROBERTS ESTATE AGENTS
While DB Roberts didn't want a complete brand redesign, they did want to take the company in a different direction and attract sellers with larger properties to sell in more affluent areas within their areas.
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New stationery encompassed more of the rich green from the logo and toned back orange. Greyscale photography with spot varnish and quality gsm paper stock was used on folders and printed materials to elevate their positioning in the eye of potential clients from lower to higher end property acquisitions and sales.
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I also worked alongside London agency Homeflow to create a modern, responsive property website with mapping features, 3D floor-plans and walkthrough videos.
Core Role:
Brand Stationery
Website Design
Promotional Material
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Software:
Adobe Illustrator
Adobe Photoshop
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Collaborators:
Homeflow
