INTRODUCING THE FINEST FISHY FEASTS FOR YOUR FELINE FRIENDS FROM FRANKIE & JOHNNY'S
Fish fish and more fish with the occasional prawn thrown in. Frankie & Johnny's sole (get it?) focus is on quality fish for our feline friends. Each portion contains at least 85% protein-rich fish with a natural source of taurine and omega 3 - there's nothing fishy (we'll stop with the puns now) about their food, it's 100% natural and it's responsibly-sourced.
FRANKIE & JOHNNY'S
Clean and minimal, Frankie & Johnny's Fishy Feasts were designed to let the product speak for itself.
When a product is so natural, packaging can have a tendency to be plastered in icons and 'flashes' listing several facts. I felt that while this can sometimes be beneficial, on a product with not much room to advertise itself, the minimal, fuss-free design speaks more than it would if it were maiden with health-promoting messages.
With an aim for this product to be sold into more select retailers, it should naturally carry it's own worth with it's sleek tin and pouch design.
Core Role:
Branding
Packaging Design
Animation
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Software:
Adobe Illustrator
Adobe Photoshop
Adobe After Effects
Adobe Dimension
